I'm a senior designer with over a decade of experience in branding and marketing design, specializing in typography and its role in shaping communication and consumer trust. I believe the right typeface can captivate an audience, while the wrong choice can undermine credibility in seconds. My design philosophy is rooted in systems thinking where I’m driven by a deep curiosity to understand how things work—whether it’s the inner workings of a organization, the strategy behind an advertisement, or the broader context of a brand’s message.